Many companies believe that social media will be a panacea to their business issues – it won’t, here’s why…
Effective online engagement takes time; you need to identify your needs, establish goals and targets then plan and implement a successful strategy.
For social media to be an effective marketing tool it requires engagement. Social media is not a broadcast medium – this is apparent by its very title; SOCIAL media. If you post without engagement, you might as well just take out a newspaper ad. To generate and build engagement, you need time and investment. Building the right online audience is not an overnight task. It can take more than a year to build a key audience of followers organically. Anyone who tells you they will build a large social media following for you within three months, is not going to be creating an audience comprised of people who will be more likely to convert into paying customers.
For online engagement to work, it takes time; this is why we only work with companies who understand that they’re in it for the long haul. Those that are not, can just go buy a few thousand followers and shout out their message to the group of bots and irrelevant followers who will never enhance their CTR, or increase their bottom line.
We will help you to create and implement a successful strategy. Social Media is key part of this. It is not however, the be all and end all. Our strategies can encompass online content that feeds into social media posts and hits all the right marks with Google and the all important SEO.
Contact us now to find out how we can help your business reach its online potential.